New Media Production and Distribution Company

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@Swatch it’s about Time! The #SwatchClub, a tribute to the classic #Swatch! Moving What’s next join the Club! The Swatch Club is all about fun, joie de vivre, positive provocation and of course, people. It’s the home of all Swatch #Watch fans! Right from the start, Swatch connected with #art. Like the #popart first seen in the 1960’s Swatch #watches were inspired by popular culture, and Swatch itself soon became a canvas for world famous #artists painters, sculptors, musicians, #filmmakers, It isn’t the medium that counts, it’s the act of making something different, the #creative impulse and its expression. The first artist to collaborate with Swatch was Liki Picasso in 1984, less than a year after the first #Swatchwatches #loveit #design made their appearance. #American painter Keith Haring created a number of prototypes in the mid 1980s, and four Swatch watches with Haring’s designs were produced and launched in the United States, among them Milles Pattes 1986. The relationship between #Swatchwatch and #art has since produced a fascinating series of creative collaborations between Swatch and artists around the world. #MovingMedia #ClubWatch #WhiteLoop Moving what’s next fun new positive #newmedia #film #filming #watchoftheday #swatchoftheday #lifestyle series #MadeinNY it’s about time #NewYorkCity #2001films (at Soho, New York City)


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